AI for e-commerce that protects margin not just conversion.
We embed engineers inside D2C brands, marketplaces, and omnichannel retailers for 4 weeks walk warehouses, read return reasons, shadow customer-service queues, audit PDPs. Then we ship conversion-moving, margin-protecting AI every month. 26% return-rate reduction is not a slide it is what a D2C apparel brand measured in 120 days.
reduction in return rate
ROAS lift on paid search
first-contact resolution on CX
Why most "AI for commerce" plugins leave money on the table
The model is generic, your catalogue isn't
Out-of-the-box search and recommendations don't know your brand taxonomy, size logic, or margin structure. You get a 3% lift where 20% was possible.
Returns data sits in a warehouse CSV
The richest signal in commerce why the customer returned is in unstructured text nobody reads. Merch keeps guessing.
CX is stitched with 5 SaaS tools
Gorgias + Zendesk + a WhatsApp BSP + an IVR + an internal CRM. Context is lost at every handoff. The customer repeats themselves, and the agent apologises.
Performance marketing optimises last-click
Meta and Google are fed a vanity conversion event. The AI bidding layer optimises for abandoners. Real LTV is left on the table.
Every metric is a problem we solved.
Real numbers from live e-commerce & retail deployments.
Return rate climbs every quarter
CX volume outpaces headcount
PDPs decay, conversion silently drops
COD-RTO eats 3% of topline
What your team actually says.
"My return rate is 14% and nobody knows why."
VP Operations
"CX volume is up 40%. Headcount is up 10%."
Head of CX
"Our PDPs haven't been refreshed since launch."
Head of Merch
"Search no-results is at 11% of queries."
Growth PM
"COD-RTO is eating 3% of topline."
Head of Logistics
"ROAS is trending down quarter over quarter."
Performance Marketing Lead
Use cases that move the needle.
01Return-Reason Root-Cause Analysis
LLM clusters open-text and image-based return reasons; routes fixes to merch, ops, or supplier.
02Omnichannel CX Automation
Unified WhatsApp, email, chat, and IVR support with AI drafts and auto-resolves.
03AI-Generated PDPs at Scale
Titles, bullets, FAQs, alt-text, schema markup refreshed across 40k+ SKUs.
04Semantic Search & Personalised Merchandising
Intent-aware retrieval and ranking per user, category, and context (time, device, past purchases).
05Dynamic Pricing & Promotion
Per-SKU, per-channel elasticity-aware pricing and coupon targeting.
06Fraud & RTO Prediction
Predicts return-to-origin risk at checkout; suggests COD-to-prepaid nudges and delivery-partner routing.
Four pillars. Translated for E-commerce.
An Engineer Inside Your Ops, Merch, and CX
Our Forward Deployed Engineer walks the warehouse, shadows CX queues, sits with merchandisers, and reads performance-marketing dashboards. They understand why your "oversized fit" SKUs return at 22%.
Commerce-Grade R&D
Our Research Engineers run 2-week sprints on your catalogue and session data query mining, PDP decay modelling, return-clustering, RTO prediction so the model works on your assortment, not a demo dataset.
A Working Release Every 30 Days
Mid-month A/B test on a cohort. End-of-month rollout to a category. Every release is measured on conversion, AOV, return rate, CX cost-per-ticket, and LTV.
We Own the Contribution-Margin Number
We don't bill hours. Every month you get delta on return rate, conversion, AOV, CAC, CX FCR, and contribution margin. If the numbers aren't moving, you'll know.
What happens in the first 30 days.
Commerce Journey Walk & Data Inventory
Our engineer walks warehouses, shadows CX, sits with merch, and maps your commerce stack storefront, PIM, OMS, WMS, CRM, ad platforms.
Unit Economics & Return-Reason Deep-Dive
Per-SKU contribution margin analysis. Return-reason clustering. CX queue economics. PDP decay heatmap.
AI Opportunity Scoring & Mockups
Each opportunity scored by contribution-margin impact, feasibility, and data readiness. Mockups validated with merch, ops, and CX leads.
Strategy Deck & Roadmap Delivery
12-month AI roadmap, cost-benefit case, integration architecture, and measurement plan handed over. Yours to keep.
What you walk away with
We speak your regulatory language.
Regulations & Certifications
- Consumer Protection (E-Commerce) Rules 2020 — Indian e-commerce compliance
- DPDPA 2023 — Digital Personal Data Protection Act
- GST — Tax compliance on invoices and returns
- Legal Metrology — Packaged commodity rules
- PCI-DSS — If storing card data; most use tokenised PSPs
Data & Protocol Standards
- schema.org / Product, Review, Offer
- GS1 / GTIN
- EDI (for enterprise retail)
- OpenAPI (store integrations)
- GA4 / server-side events
Enterprise Systems We Integrate
- Storefront Shopify, Magento, WooCommerce, custom
- OMS Unicommerce, Increff, Vinculum, custom
- WMS Clickpost, Shiprocket, Delhivery, Shadowfax
- CRM / CX Freshdesk, Zendesk, Gorgias, WATI
- Marketplaces Amazon, Flipkart, Myntra, Meesho, Nykaa
- Ad Meta, Google, Amazon Ads, criteo
Questions we hear on the shop floor.
Book the 4-Week E-commerce Audit
Marketplace & D2C native. Shopify, Magento, custom-stack ready.
See how it worked for The House of Things
96% faster search, ₹7.5L/month savings, 10x efficiency gains.
We built a vision-powered search engine for The House of Things that lets shoppers find products by image trained on their catalogue, tuned for their brand. Read the full build.